Sam Good

Sam Good

Chief Executive Officer, Our Colchester BID

Sam is the Chief Executive of the Our Colchester Business Improvement District (BID) and has overseen the organisation since its formation in 2018 having previously had a career in the leisure and hospitality sectors in the UK and Australia.  Sam has overseen the development of innovative and forward-driven vision and strategy to elevate Colchester's position in East Anglia and beyond.

From the development of new City Centre brand, ‘InColchester’ through to chairing the Colchester Place Marketing Board, Colchester is placed for high levels of growth with the BID at the forefront ensuring a business-led vision.